Ch. 12-Services and Nonprofit Organization Marketing

Mac provides consultations with a MAC makeup artist online. When you need help finding the right product the MAC artist can answer your questions. Also MAC offers makeup consolations at all MAC counter locations. You can make an appointment to get your makeup done in store.

M.A.C. has a nonprofit organization fund which supports women, men and children affected by HIV/AIDS around the world. M.A.C. decided that every cent of the selling price of their VIVA GLAM lipsticks would go to M.A.C. AIDS Fund. With a total of four Viva Glam lipstick now sold nationwide M.A.C. cosmetics has made over $90 million for the aids fund.

Ch. 11- Developing and Managing Products

MAC doesn't commercialized their products, they are promoted through mailing, email and catalogs especially when MAC has a new product or is collaborating with a famous celebrity. They also get promoted for the holidays. MAC has a way of gettin around using word to mouth method, everyone who uses MAC spreads what they know about it around.