Ch. 16 - Advertising, Public Relations and Sales Promotion

The benefits of Mac lipstick is long lasting there a very large color range different finishes for a good price. MAC's products are packaged very simple and made of plastic or glass so the focus is on the product. MAC stays connected with its customer needs. Mac doesn't have paid advertising to promote their products, they usually go by testimonials and word of mouth advertisement.

Ch. 14 - Marketing Channels and Retailing

In M.A.C the customer service was wonderful. Makeup artist were all around helping and showing demonstrators of makeup application. Even though the store was very busy they type of system the. Had helped me get my service and product right away.

Ch. 6 - Consumer Decision Making

Mac uses famous well known celebrities to help get their products recognized. Mac Cosmetics also has a recycle program called “Back 2 MAC“, which they accepts returns of its primary packaging through the Back to MAC Program.If you return six (6) MAC primary packaging containers to a MAC counter or MAC Cosmetics online, you’ll receive a free MAC lipstick of your choice as a thank you for helping them recycle.

Ch. 5 - Developing a Global Vision

You can buy M.A.C. products in more than 70 countries. There are over 12,000 makeup artists around the world that work for M.A.C. If you ever have seen a picture of a model walking down the runway at a fashion show, there is a good chance she is wearing atleast one form of  M.A.C. makeup.