Tuesday, October 27, 2015

Ch. 16 - Advertising, Public Relations and Sales Promotion



The benefits of Mac lipstick is long lasting there a very large color range different finishes for a good price. MAC's products are packaged very simple and made of plastic or glass so the focus is on the product. MAC stays connected with its customer needs. Mac doesn't have paid advertising to promote their products, they usually go by testimonials and word of mouth advertisement.

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