Ch. 8 - Segmenting and Targeting Markets

M.A.C. creates cosmetics for all ages, sexes, and races. M.A.C. Marketing strategy varies according to where it is located and what is the trend of their locations. M.A.C. has many locations in in south and west Africa. They change their stock according to the skin pigmentation of the people in that continent. M.A.C. has cosmetics for everyday use, theatre, models,actors, men and women. M.A.C. does not have cheap products, but they are affordable for an average American. However, they do change the size of the product to make prices a little lower to teenagers and other people with lower income that are still interested in using M.A.C. Products.

Ch. 15- Marketing Communications

M.A.C targets their audience with informing and persuading their buyers. They also use the word of mouth strategy. M.A.C. Focuses on their promotions and they know their target market. Since M.A.C. doesn't have any media advertisement outside the U.S they rely on what previous customers spread around about their products. M.A.C also provides affordable prices.

Ch. 10 - Product Concepts

M.A.C sells eyeliner , foundation and eyeshadows, brushes and many more products these products is an example of product mix ( all products that an organization sells ) because they are all under M.A.C cosmetics.

Ch. 17 - Personal Selling and Sales Management

Customer relationship management is the ultimate goal for M.A.C. Cosmetics because they understand their customers as individuals instead of as part of a group. CRM management further enables M.A.C to design its marketing strategy and time focused customers. M.A.C. has an ultimate advantage of the customer value management and they strengthen their customers knowledge or understanding in order to provide strong support for business decision-making. M.A.C.’s latest information technology today, enables and stores customer data and ultimately gets to know their potential customers on a personal basis.