Tuesday, November 24, 2015

Ch. 15- Marketing Communications

M.A.C targets their audience with informing and persuading their buyers. They also use the word of mouth strategy. M.A.C. Focuses on their promotions and they know their target market. Since M.A.C. doesn't have any media advertisement outside the U.S they rely on what previous customers spread around about their products. M.A.C also provides affordable prices.

No comments:

Post a Comment