Ch. 12-Services and Nonprofit Organization Marketing

Mac provides consultations with a MAC makeup artist online. When you need help finding the right product the MAC artist can answer your questions. Also MAC offers makeup consolations at all MAC counter locations. You can make an appointment to get your makeup done in store.

M.A.C. has a nonprofit organization fund which supports women, men and children affected by HIV/AIDS around the world. M.A.C. decided that every cent of the selling price of their VIVA GLAM lipsticks would go to M.A.C. AIDS Fund. With a total of four Viva Glam lipstick now sold nationwide M.A.C. cosmetics has made over $90 million for the aids fund.

Ch. 11- Developing and Managing Products

MAC doesn't commercialized their products, they are promoted through mailing, email and catalogs especially when MAC has a new product or is collaborating with a famous celebrity. They also get promoted for the holidays. MAC has a way of gettin around using word to mouth method, everyone who uses MAC spreads what they know about it around. 

Ch. 8 - Segmenting and Targeting Markets

M.A.C. creates cosmetics for all ages, sexes, and races. M.A.C. Marketing strategy varies according to where it is located and what is the trend of their locations. M.A.C. has many locations in in south and west Africa. They change their stock according to the skin pigmentation of the people in that continent. M.A.C. has cosmetics for everyday use, theatre, models,actors, men and women. M.A.C. does not have cheap products, but they are affordable for an average American. However, they do change the size of the product to make prices a little lower to teenagers and other people with lower income that are still interested in using M.A.C. Products.

Ch. 15- Marketing Communications

M.A.C targets their audience with informing and persuading their buyers. They also use the word of mouth strategy. M.A.C. Focuses on their promotions and they know their target market. Since M.A.C. doesn't have any media advertisement outside the U.S they rely on what previous customers spread around about their products. M.A.C also provides affordable prices.

Ch. 10 - Product Concepts

M.A.C sells eyeliner , foundation and eyeshadows, brushes and many more products these products is an example of product mix ( all products that an organization sells ) because they are all under M.A.C cosmetics.

Ch. 17 - Personal Selling and Sales Management

Customer relationship management is the ultimate goal for M.A.C. Cosmetics because they understand their customers as individuals instead of as part of a group. CRM management further enables M.A.C to design its marketing strategy and time focused customers. M.A.C. has an ultimate advantage of the customer value management and they strengthen their customers knowledge or understanding in order to provide strong support for business decision-making. M.A.C.’s latest information technology today, enables and stores customer data and ultimately gets to know their potential customers on a personal basis.

Ch. 16 - Advertising, Public Relations and Sales Promotion

The benefits of Mac lipstick is long lasting there a very large color range different finishes for a good price. MAC's products are packaged very simple and made of plastic or glass so the focus is on the product. MAC stays connected with its customer needs. Mac doesn't have paid advertising to promote their products, they usually go by testimonials and word of mouth advertisement.