M·A·C was established by makeup artist and photographer, Frank Toskan and beauty salon owner, Frank Angelo in Toronto. Their aim was to develop a studio line makeup line that would fulfill their professional needs. M·A·C was homegrown in Canada. The two entrepreneurs cooked up the cosmetics in their kitchen and sold them from the hair salon. In March 1984, the duo officially launched the line from a single counter in a department store in Toronto. While other major makeup brands were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate color authority. Behind the counter, the M·A·C approach was notably different. It was the first brand in cosmetic history to invest in the training and education of its staff as well as the customer’s point-of-sale experience. In 1995, The Estée Lauder Companies purchased a percentage of M·A·C, effectively extending the brand’s distribution across the globe.
M·A·C lipstick's come in different colors and different textures. It was formulated for the run way and modeling work so it does stand out in runways and in the streets. Every cent of the selling price of VIVA GLAM which is the name of one of the lipsticks, is donated to the M·A·C AIDS Fund. Different celebrity artist have their own lipstick line such as Nicki Minaj, Rihanna, Lady Gaga, Ricky Martin at M·A·C.
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