Monday, September 21, 2015

Ch. 18- Social Media and Marketing

MAC cosmetics uses social media to target the needs of its consumers this strategy helps earns shares and interactions on Facebook, Twitter and YouTube. MAC cosmetics is now using social media to cast new faces for 2015 MACnificent Me Campaign. In order to enter you have to submit your personal "Mantra" in no more than 140 characters, a 100 word statement on why you should win and a headshot on their website.

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