Ch. 12-Services and Nonprofit Organization Marketing

Mac provides consultations with a MAC makeup artist online. When you need help finding the right product the MAC artist can answer your questions. Also MAC offers makeup consolations at all MAC counter locations. You can make an appointment to get your makeup done in store.

M.A.C. has a nonprofit organization fund which supports women, men and children affected by HIV/AIDS around the world. M.A.C. decided that every cent of the selling price of their VIVA GLAM lipsticks would go to M.A.C. AIDS Fund. With a total of four Viva Glam lipstick now sold nationwide M.A.C. cosmetics has made over $90 million for the aids fund.

Ch. 11- Developing and Managing Products

MAC doesn't commercialized their products, they are promoted through mailing, email and catalogs especially when MAC has a new product or is collaborating with a famous celebrity. They also get promoted for the holidays. MAC has a way of gettin around using word to mouth method, everyone who uses MAC spreads what they know about it around. 

Ch. 8 - Segmenting and Targeting Markets

M.A.C. creates cosmetics for all ages, sexes, and races. M.A.C. Marketing strategy varies according to where it is located and what is the trend of their locations. M.A.C. has many locations in in south and west Africa. They change their stock according to the skin pigmentation of the people in that continent. M.A.C. has cosmetics for everyday use, theatre, models,actors, men and women. M.A.C. does not have cheap products, but they are affordable for an average American. However, they do change the size of the product to make prices a little lower to teenagers and other people with lower income that are still interested in using M.A.C. Products.

Ch. 15- Marketing Communications

M.A.C targets their audience with informing and persuading their buyers. They also use the word of mouth strategy. M.A.C. Focuses on their promotions and they know their target market. Since M.A.C. doesn't have any media advertisement outside the U.S they rely on what previous customers spread around about their products. M.A.C also provides affordable prices.

Ch. 10 - Product Concepts

M.A.C sells eyeliner , foundation and eyeshadows, brushes and many more products these products is an example of product mix ( all products that an organization sells ) because they are all under M.A.C cosmetics.

Ch. 17 - Personal Selling and Sales Management

Customer relationship management is the ultimate goal for M.A.C. Cosmetics because they understand their customers as individuals instead of as part of a group. CRM management further enables M.A.C to design its marketing strategy and time focused customers. M.A.C. has an ultimate advantage of the customer value management and they strengthen their customers knowledge or understanding in order to provide strong support for business decision-making. M.A.C.’s latest information technology today, enables and stores customer data and ultimately gets to know their potential customers on a personal basis.

Ch. 16 - Advertising, Public Relations and Sales Promotion

The benefits of Mac lipstick is long lasting there a very large color range different finishes for a good price. MAC's products are packaged very simple and made of plastic or glass so the focus is on the product. MAC stays connected with its customer needs. Mac doesn't have paid advertising to promote their products, they usually go by testimonials and word of mouth advertisement.

Ch. 14 - Marketing Channels and Retailing

In M.A.C the customer service was wonderful. Makeup artist were all around helping and showing demonstrators of makeup application. Even though the store was very busy they type of system the. Had helped me get my service and product right away.

Ch. 6 - Consumer Decision Making

Mac uses famous well known celebrities to help get their products recognized. Mac Cosmetics also has a recycle program called “Back 2 MAC“, which they accepts returns of its primary packaging through the Back to MAC Program.If you return six (6) MAC primary packaging containers to a MAC counter or MAC Cosmetics online, you’ll receive a free MAC lipstick of your choice as a thank you for helping them recycle.

Ch. 5 - Developing a Global Vision

You can buy M.A.C. products in more than 70 countries. There are over 12,000 makeup artists around the world that work for M.A.C. If you ever have seen a picture of a model walking down the runway at a fashion show, there is a good chance she is wearing atleast one form of  M.A.C. makeup.

Ch. 4 - The Marketing Environment

M.A.C Cosmetics markets its goods and services to both individuals and organizations. In the early development of the company M.A.C make-up was made purposely for professional make up artists to with-stand rigorous wear of make-up for models during photo-shoot and fashion shows. Now M.A.C markets to women of all ages and ethnicities.

Over-deliver- M.A.C Cosmetics delivers to fashion companies and modeling agencies in ways that exceeds their customer expectations. In marketplace where most companies promise and under deliver M.A.C cosmetics is the opposite. For example, if when they promised 100 cosmetics products, they deliver 120 products.

Volunteer– M.A.C extends themselves to help people especially children with HIV/AIDS learn the importance of helping others through the program called Kids Helping Kids, in this program the children use there creativity to draw pictures which are later use or made into greeting cards. 

The revenue derive from the sales of the greeting cards is used to help with the treatment of the children's diseases.

Managing M.A.C Cosmetics brand - In today's digital world, there are thousands of places people can find information about M.A.C Cosmetics company.they make sure that the information people find is accurate. In today's digital world M.A.C Cosmetics makes it important that they are being properly represented everywhere online.

Advertising Viva Glam- M.A.C uses celebrities such as Nicki Minaj, Ricky Martin and the like to promote Viva Glam product line. These products were used to fund M.A.C AIDS Fund which was put in place in 1994 to help people affected with HIV/AIDS all around the world.

Ch. 18- Social Media and Marketing

MAC cosmetics uses social media to target the needs of its consumers this strategy helps earns shares and interactions on Facebook, Twitter and YouTube. MAC cosmetics is now using social media to cast new faces for 2015 MACnificent Me Campaign. In order to enter you have to submit your personal "Mantra" in no more than 140 characters, a 100 word statement on why you should win and a headshot on their website.

Ch. 2 - Strategic Planning for Competitive Advantage

M.A.C. cosmetics offers large selections in color, texture and high quality with their makeup. M.A.C. sells there products for an affordable price. M.A.C. also has several collections for its product line featuring different celebrities, these are for a limited time only. One collection very well known is Viva Glam Lipstick which help raises money for M.A.C.'s Aids Fund. M.A.C. locations also have open testers where you are able to try on the makeup with the help from a professional makeup artist or even get your makeup done for free when you spend over $50.00. M.A.C. also has a program called The Back to M.A.C. program which allows you to bring any six of your empty M.A.C. containers to a M.A.C. location and you can trade them for a free lipstick or eyeliner. 

Ch. 1 - Overview of Marketing (Brief History and Mission Statement)

M·A·C was established by makeup artist and photographer, Frank Toskan and beauty salon owner, Frank Angelo in Toronto. Their aim was to develop a studio line makeup line that would fulfill their professional needs. M·A·C was homegrown in Canada. The two entrepreneurs cooked up the cosmetics in their kitchen and sold them from the hair salon. In March 1984, the duo officially launched the line from a single counter in a department store in Toronto. While other major makeup brands were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate color authority. Behind the counter, the M·A·C approach was notably different. It was the first brand in cosmetic history to invest in the training and education of its staff as well as the customer’s point-of-sale experience. In 1995, The Estée Lauder Companies purchased a percentage of M·A·C, effectively extending the brand’s distribution across the globe. 

M·A·C lipstick's come in different colors and different textures. It was formulated for the run way and modeling work so it does stand out in runways and in the streets. Every cent of the selling price of VIVA GLAM which is the name of one of the lipsticks, is donated to the M·A·C AIDS Fund. Different celebrity artist have their own lipstick line such as Nicki Minaj, Rihanna, Lady Gaga, Ricky Martin at M·A·C.